Show
Account intelligence

Target Accounts

Scan any account against telecom trade press. The engine tailors what it looks for to the provider type, surfaces BD-relevant signals with source links, and drafts an outreach recommendation for the assigned lead.

Research any company
Where to build next

Territory

A live map of where companies are prepping a build — every located signal (permits & pole attachments, build-role hiring, data-center power/interconnect siting, regulatory filings, capex, and BEAD awards) pinpointed to the metro/county it lands in and colour-coded by build-imminence. Each marker resolves to who's building there, where the build sits on its timeline, how imminent it is, and the key players. Search by company or prospect, or filter by prospect vs. target, account type, signal, or build stage. Prospects (funded builds inside SQUAN's footprint, not yet in the book) show as hollow markers.

Opportunities in motion

Pipeline

The market intelligence behind the signals, in one place: the data-center & large-load project database (persistent and status-tracked), financing & M&A putting fresh capital behind a build, and a people roster of construction/OSP/deployment hires and promotions to work for warm intros. Every row is graded against SQUAN's build reach and links back to the source.

Broadband funding tracker

BEAD Data

Every confirmed BEAD (Broadband Equity, Access, and Deployment) and adjacent public-broadband award winner researched by the weekly sync, tracked by the state it was awarded in — freshly-funded fiber builders. Each award also lists any known subgrantees / build partners — the engineering, construction, and operations firms (or named sub-awardees) building the funded network on the winner's behalf, linked to that winner and its served area. Companies already on your target list are labeled with their type and BD lead; the rest are net-new prospects you can add with one click. States each target account is awarded in also show on its account card.

Your weekly brief

Weekly Brief

New signals across your assigned accounts. Accounts with no results are left out. Refreshed by the scheduled sync. If you have no assigned accounts, this shows the industry brief instead.

✦ Ask Pulse
One question across every tab. Name an account, a division, a lead, or a state — Pulse pulls the imminent builds, news, intent & engagement, and BEAD data into one screen with a downloadable report. Describe an event (“Verizon is decommissioning its copper”) for a research report, or ask for suggested targets.
Market & policy

Industry News

Archived trade-press coverage across the market, newest first. Filter by topic; new articles are added to the archive on every sync. Or research a specific subject on demand — anything found is added to the archive.

Regulatory

FCC Filing Data

Real FCC records pulled straight from the FCC open APIs — ECFS (filings submitted to dockets, e.g. Section 214 copper-retirement applications, RDOF filings, comments) and EDOCS (documents issued by the FCC — Public Notices, Orders) — for each tracked account. Refreshed during the midweek and Sunday syncs. Newest filing first.

HubSpot drip campaigns

Drip Queue

Business Development Management

BD Management

Assign checklist items to people. Each item shows up in their Weekly Brief under a Checklist tab, where they check it off and write their next steps. Every response is logged to HubSpot as a note on the account. Every item is a rolling reminder: each new update pushes the next reminder out one cycle, so an item (and its account) goes overdue only when nobody has touched it. You set the follow-up interval when assigning (up to 29 days); 30-day reminders are only for Long-Horizon Nurture, Qualify / Go–No-Go, and Relationship Build / Contact Gap.

Assign checklist items
Accounts (optional)
No account
Assign to — pick one or more people

Follow-up library

the pre-written items by account state

Account states

where each account stands; changing it swaps the follow-ups
Engagement

Activity Log

Log a touch and push it to HubSpot. Pick an existing target account, or add a new company by domain — new companies are created in HubSpot, flagged as a target account, and assigned to a BD lead. The activity is attached to the company record.

Logged this session
Nothing logged yet.
Account intelligence

Possible Targets

Three ways to find who to pursue next: companies already in HubSpot showing engagement, BEAD award winners freshly funded to build fiber (from the weekly sync), and net-new companies discovered from trade press that fit SQUAN's profile. None is on your target list yet.

From HubSpot

Companies in HubSpot with buyer intent, prior ad/LinkedIn engagement, an engaged lifecycle stage, or recent sales activity — ranked by an opportunity score that blends that intent with aligned geography (how far the company sits from SQUAN's build reach) and market fit (whether it's in the competitive-market dataset), so an in-footprint, in-market company outranks a distant one that merely clicked. Each company is also classified by business category — network operators and data-center operators are the primary targets, while suppliers, SaaS providers and other non-buildable organizations are flagged and disqualified (shown with their category, sorted to the bottom). Companies located in offshore / non-contiguous US geographies (Hawaii, Puerto Rico, the US Virgin Islands, etc.) aren't dropped — they rank in a middle tier (below stateside targets, above disqualified ones) and are flagged for review, so potential cross-border or subsea connectors into the lower-48 stay visible; membership in the competitive-market dataset (evidence of a domestic network) promotes them back to a normal prospect.

BEAD award winners

Companies, co-ops, and utilities that won BEAD / public broadband funding to build fiber — refreshed weekly by the Sunday sync. These are freshly-funded builders and prime construction prospects. Only winners not already on your target list are shown.

Discover new (research)

Search trade press, BEAD/RDOF awards, funding, and M&A for real companies that fit SQUAN and aren't targets yet. Optionally narrow by segment, region, or program.
Account intelligence

Ad Engagement

How each company engaged with our prior paid and LinkedIn campaigns, pulled from HubSpot. Clicks and organic engagements are deliberate actions; CTR shows how responsive a company's audience is regardless of size; impressions are reach. The engagement score is the same signal that now feeds each account's warmth.

Click “Refresh from HubSpot” to load ad-campaign engagement by company.
Structural intelligence

Geography & Tech

National footprint, demographics, and competitive intensity by provider.

Peer & prime watch

Competitive Market

The OSP construction & engineering firms SQUAN competes with or subcontracts under. A big contract win overloads a prime (they shop subs — an opening); a layoff frees crews and dropped scope you can pick up; M&A reshuffles the field. Refreshed by the weekly sync.

Deployment reach

Coverage Check

See which operators sit within reach of your deployment centers. Inside the ideal range is well-suited to small FTTH/FTTP jobs; beyond it would likely mean standing up a new deployment center.

Explore

Operators by location

Click a deployment center ● or any county on the map to list the operators there, ranked by SQUAN opportunity — or drop a theoretical DC to see who a new center would reach. Every list exports to CSV.

Prospecting

Tradeshow Targets

Start from a trade show name and let the system find the companies likely to exhibit or attend, or upload an attendee list (Excel or CSV). Either way, each company is researched and classified by business category — network operator, data-center operator, builder, supplier, SaaS, and so on — then ranked as a SQUAN target on geography and strategic value (are they near a deployment center, and do they build the kind of network SQUAN constructs?) plus supporting signals like recent build momentum and funding. Network operators and data-center operators are the primary targets. Suppliers, SaaS providers, competing contractors and other non-buildable organizations are flagged and disqualified from the prospect list — they're still shown with their category so you can see why. Companies whose footprint is entirely offshore / non-contiguous US (Hawaii, Puerto Rico, the US Virgin Islands, Guam, etc.) aren't dropped — they rank in a middle tier, below stateside targets but above disqualified ones, and are flagged for review so potential cross-border (Canada/Mexico) or subsea builders connecting into the lower-48 still surface. A confirmed contiguous-US link promotes them back to a normal prospect.

The system searches the show's published exhibitor / attendee list and sweeps across segments (fiber, cable, fixed wireless, data center, utility co-ops, backbone/EPC) to cast a wide net — so it runs several passes and takes a minute or two. Where no official list exists it falls back to the companies that typically attend a show like this. It also names the people likely there — the show's speakers and exhibitor contacts first, then each company's network-build leader marked likely (role) — linked to the page that names them. Results are inferred — review them before ranking, and add the year for the sharpest results.
or upload an attendee list
Drop an attendee list here or click to choose
Excel or CSV · needs at least a company-name column (employee name, title, and location optional)
Prospecting

Contact Finder

Research publicly available business contacts at a target company: names, titles, work emails and phone numbers for the decision-makers who matter to a fiber/network build. Enter a company and domain to start.

Find a specific person

Look up one named person — their current title/employer, work email, phone and LinkedIn. Adding the company & domain sharpens the result and the email validation.

Bulk: company list → validated contacts

Paste company names (one per line), or upload a CSV/Excel and map its columns. Each company is researched for decision-makers and every email is validated with ZeroBounce; invalid and do-not-mail contacts are excluded. Exports a validated-contacts Excel. No HubSpot records are created.
When you upload a file you can map a Company column (required) plus optional Name and Title columns — any row with a name and/or title researches that specific person/title at its company instead of the full decision-maker sweep. Tick “Search contacts included in file exclusively” to research only the people you listed and skip companies with no named contact.
0 of 0 companies

Results are researched from public sources and may be incomplete or out of date. Verify before outreach, and use contact data in line with applicable privacy and anti-spam rules (e.g. CAN-SPAM, GDPR/CCPA).

Ready to send

Outreach

The top five accounts for each BD lead, ranked by warmth. Draft a cold email and a LinkedIn message built around the latest news that matters to the account. Every draft is editable, and each edit teaches the tool that lead's tone of voice for next time.

Thought leadership

Content

Draft blog and social posts tied to what's happening right now: sorted by industry theme, by target account, or across the market. Each post is anchored to a real, cited development and framed around SQUAN's build-and-deploy angle.

Recommended this week — from industry news, the week's highest-value build signals (⚡), and Broadband Insights market spotlights (📣); mark Executed or discard to shape future ideas
Each sync and signal scan also drafts up to 3 automatically.
Generate your own
The SQUAN Quarterly

Emails

Build your quarterly newsletter from everything the tool sees — industry news, aggregate signals across your target book, and the competitive-market picture — and generate target-specific email campaigns to nurture accounts between issues.

Saved issues
Blog Writer

Blog Writer

Draft blog posts in SQUAN's voice. Paste a few past posts as style samples to train the tone, then give a topic and let the tool write a full draft — grounded in current, real industry facts via web search.

Saved posts
Setup

Configuration

Getting started

Help & Guide

Ask how to do something and get a straight answer, or browse the full run-through below. Type a question like “how do I find contacts at a company?” or “draft a cold email” and the closest how-tos appear instantly.

Browse the full guide
Start here

The BD workflow in four steps

The sidebar is ordered the way a typical outreach cycle runs. You don't have to follow it in order, but this is the intended flow.
1
Research — start on the Weekly Brief to see fresh signals across your assigned accounts, then dig into any account, its territory, pipeline, and the wider market.
2
Find targets — surface new companies worth pursuing from engagement, BEAD awards, trade press, and ad activity, then find the right people to contact.
3
Outreach — draft cold emails, LinkedIn messages, newsletters and blog/social posts, each built around the latest news that matters to the account.
4
Log it — record the touch in the Activity Log so it's pushed to HubSpot and attached to the company record.
1 · Research

Get smarter about a target before you approach

Weekly Brief — new signals across your assigned accounts, refreshed by the scheduled sync. If you have no assigned accounts, you'll see the industry brief instead.
Accounts & News — scan any account against telecom trade press. The engine tailors what it looks for to the provider type, surfaces BD-relevant signals with source links, and drafts an outreach recommendation. Includes the archived industry-news feed.
Territory — a live map of where companies are prepping a build. Every located signal is pinpointed to its metro/county and colour-coded by build-imminence; filter by prospect vs. target, account type, signal, or build stage.
Pipeline — the market intelligence behind the signals in one place: the data-center & large-load project database, financing & M&A, and a people roster of relevant hires and promotions.
Geography & Tech — national footprint, demographics, and competitive intensity by provider.
Competitive Market — the OSP construction & engineering firms SQUAN competes with or subcontracts under, and what their wins and layoffs mean for you.
BEAD Data — every confirmed BEAD and adjacent public-broadband award winner, tracked by state, with known subgrantees and build partners. Add net-new winners to your target list in one click.
Coverage Check — enter a service location to see how far it is from your nearest deployment center, and explore operators by location on the map.
2 · Find Targets

Decide who to pursue and how to reach them

Possible Targets — three ways to find who to pursue next: companies in HubSpot showing engagement, freshly-funded BEAD award winners, and net-new companies discovered from trade press. (Config users also get the Tradeshow Targets tab here.)
Ad Engagement — how each company engaged with prior paid and LinkedIn campaigns, pulled from HubSpot. The engagement score feeds each account's warmth.
Contact Finder — research publicly available business contacts at a target company: names, titles, work emails and phone numbers for the decision-makers who matter to a build. Enter a company and domain to start.
3 · Outreach

Craft and send the approach

Content & Outreach — the top accounts for each BD lead, ranked by warmth. Draft an editable cold email and LinkedIn message built around the latest relevant news; every edit teaches the tool that lead's tone of voice. The Content tab drafts blog and social posts tied to what's happening now.
Emails — build the SQUAN Quarterly newsletter from everything the tool sees, and generate target-specific email campaigns to nurture accounts between issues. (Access-controlled.)
Blog Writer — write full blog posts in SQUAN's voice, learning from your style samples. (Access-controlled.)
4 · Admin

Logging and configuration

Activity Log — log a touch and push it to HubSpot. Pick an existing target account or add a new company by domain; the activity is attached to the company record.
Configuration — data uploads, account management, syncs, and user access. (Admin / config access only.)
A few things to know (everyone): The tabs you see depend on your access — some pages are hidden unless they're enabled for your account, so your sidebar may be shorter than what's listed here. Every user can switch appearance: use the Light / Dark toggle (top-right of any page) to pick light or dark mode — your choice is remembered on this device. Use your name at the bottom of the sidebar to sign out. Signals and briefs are refreshed automatically by a scheduled sync — you don't need to trigger anything to keep the data current. Still stuck? Reach out to your SQUAN admin.